[vc_row css=”.vc_custom_1462367916955{margin-top: -120px !important;background-image: url(http://redspotinteractive.rimgdev.net/wp-content/uploads/2016/05/banner8.jpg?id=689) !important;}” el_class=”custom_img_size”][vc_column width=”1/1″ el_class=”container”][vc_empty_space height=”150px”][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text] [/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

MARKETING CUSTOMER ACQUISITION

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”custom_content”][vc_column width=”1/1″ el_class=”container”][vc_column_text]The Cost of Acquiring New Patients When acquiring new patients, a practice wants to make sure the acquisition cost does exceed the amount the new patient spends. The cost of patient acquisition is defined as the price a practice pays to acquire new patients. To determine the new client ratio, divide the total cost of acquisition by the number of clients within a specific time period. This cost of patient acquisition is an important metric in determining the lifetime value of a new client. Practices need to generate a return on investment (ROI) generated by sales and marketing programs aimed at customer acquisition. The goal is to both retain the current patient base and to acquire a new base though optimized marketing. The Benefits of Customer Acquisition New practices or practices with less established services should concentrate their efforts patient acquisition. Once a practice begins to grow, it can shift their focus to patient retention. It’s important to remember that often patient acquisition costs exceed patient retention costs. Therefore, a careful analysis of benefits of the acquisition is necessary. In order to accurately gauge the relative value of their customer acquisition process, companies need to fully quantify the acquisition benefits. For established companies to grow most rapidly, they need to develop programs that will attract, satisfy, and retain patients. Steps To Creating a Plan for Online Customer Acquisition What is your position in the market? Before launching an acquisition strategy, it’s important to assess where the practice is within its sector. To facilitate this step, RSI has a wealth of analytical insights on key metrics, and they and have access to key performance measures on how your particular digital channels are performing. Below are a few other areas to consider: 1.What is your Unique Selling Point? Do you have a strapline? How does your practice utilize this in order to differentiate itself from the rest of the market? How is your company defined online, and how are you perceived by patients (current, past)? 2. What are your objectives? To build any successful strategy, it’s important that the objectives you are looking to achieve and why are laid out in a logical manner. The objective provides a specific metric that you’re looking to achieve within a timeframe. It must be measurable. To ensure it’s a realistic objective, it’s necessary to have completed your current and past performance assessment. 3. Who is your target audience? By now, you should have a good understanding of your customer history and the type of audience you plan to attract through your strategy of acquisition. 4. Choose the right Acquisition tactics. Begin to define how the objective will be successful by identifying the digital marketing tactics you plan to use as an acquisition technique. The tactics selected should be justified from the findings when you evaluated your existing client base. They should cover such topics as how and where your target audience reside? Do these prospective patients use search engines? Are they active on social media?[/vc_column_text][/vc_column][/vc_row]