New Client Creative Onboarding Form
Creative
1. What is your current website URL?
2. What is your current tagline?
3. What is your unique selling proposition? (Ex: multiple locations, years of experience, area of expertise, price, etc.)
4. Is the logo on your live website the most up-to-date version?
Yes
No
5.List credentials, certifications or memberships you want to be promoted on the website. (Ex: Board certifications, AMA, etc.)
6. Do you like current color scheme of your website?
Yes
No
7. If no, what are your color preferences?
8.If any, what colors should we avoid?
9. List features you LIKE about your current site, including elements you want to maintain in the new design. (Ex: certain sections, pictures, bio information, etc.)
10. List 3 website URLs you would like us to reference for design inspiration.
What did You like About the site?
1.
2.
3.
11.List features you DO NOT LIKE about your current website.
12.What is the preferred age range of the models in your website photography? (Ex: young adults, middle age, seniors, etc.)
13. List any ethnic considerations when choosing images/models? (Check all that apply)
White
Middle East
Black
Native American
Asian
Mixed / Multiple Ethnic Group
Hispanic
All
14.What types of images do you prefer? (Check all that apply.)
Fashion Models
Swimsuit Models
Lingerie Models
Fitness Models
Mature Models
Lifestyle
Other
15. What types of images should we avoid? (Check all that apply.)
Fashion Models
Swimsuit Models
Lingerie Models
Fitness Models
Mature Models
Lifestyle
Other
16. Are there types of images you like or dislike?
(Ex: natural looking models, high-end fashion shots, glamour models, a variety of attractive women and men, etc.)
17. Promoting top procedures on buttons and callouts is key to driving awareness and leads. List 4 procedures/products you would like to feature:
1.
2.
3.
4.
18. Large banner rotators on the homepage are critical to promoting procedures, sharing offers, and generating inquiries. What products or services would you like to promote on the banner rotators? Do you want to promote a physician(s) on rotator?
19. Should we include the following elements in the design?
Before & After Pictures (Gallery)
Yes
No
Financing Information
Yes
No
Testimonials / Reviews
Yes
No
Free Consultations
Yes
No
Other
Patient and Services Target Market Information
Age Range:
Gender
Male
Female
Both
Ethnicity Targets: (Check all that apply.)
White
Middle East
Black
Native American
Asian
Mixed / Multiple Ethnic Group
Hispanic
All
List your “core” services. (Ex: rhinoplasty, Botox, breast augmentation, Invisalign, etc.)
List the services you provide with the highest profit margin.
Please share any new services or planned new services that need to be marketed.
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