[vc_row css=”.vc_custom_1462367948661{margin-top: -120px !important;background-image: url(http://redspotinteractive.rimgdev.net/wp-content/uploads/2016/05/banner9.jpg?id=685) !important;}” el_class=”custom_img_size”][vc_column width=”1/1″ el_class=”container”][vc_empty_space height=”150px”][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text] [/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

PAY PER CLICK

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”custom_content”][vc_column width=”1/1″ el_class=”container”][vc_column_text]Pay Per Click (PPC) PPC offers many benefits to businesses looking to expand and increase their market share. The process sends targeted leads to your website, giving you the opportunity to turn clicks into customers. Here is everything you need to know about PPC. What is PPC? PPC is an acronym that stands for pay-per-click. Instead of paying for ad space that may or may not drive traffic, PPC lets you pay only for the clicks your ad generates. It’s a cost-effective way to pay for your advertising only after it has worked. How It Works The process is simple yet effective. In PPC advertising, your ad appears alongside Google search results whenever someone performs a Google search. Potential customers see your ad along with their search results and can easily click on it to visit your website. These visitors have already expressed an interest in your product or service by searching for it online, so your odds of turning leads into sales are higher. Where Do My Ads Appear? Ads are displayed in Google’s search results page. Is PPC Right For Me? PPC is a good fit for anyone looking to cost effectively increase website traffic. Because ads are shown only during relevant searches, PPC provides a much more targeted and active approach to internet marketing than passive SEO practices that require you to hope your keywords are enough to earn high search rankings. Can I Target a Specific Location? In a word, yes. The entire focus of PPC advertising is to generate sales leads that are truly useful, and our team will be happy to help you focus your campaign in specific geographic locations. What Keywords do I Target? PPC targets the same keywords as your other SEO marketing strategies and are relevant to the specific products and services you want to promote. The best keywords are those that people will type into Google when they search for your product or service. Our dedicated team will be happy to help you choose appropriate words for your ads. What is the Average Cost-Per-Click? Depending upon the area you target and the service package you choose, expect to pay between $1.00 and $20.00 per click. We’ll work with you to find a plan that fits your budget. How Much Should I spend Each Month? You’ll want to set a PPC advertising budget to keep your costs on track, but exactly how much that should be varies from one company to the next. We’ll help you determine a realistic budget limit based on your goals and target market area. How Do I Know if PPC is Working? Tracking the effectiveness of your PPC program is easy. Combining that information with data about your lead conversion rates will tell you exactly how successful your PPC has been. What is Google AdWords? Google AdWords is the most popular PPC system in the world, likely due to its effectiveness and ability to control costs. In this program, advertisers bid on keywords. When a Google search for the keyword is performed, Google automatically scans the bids on that keyword and displays a bidder’s ad along with the search results. The winning bid is chosen based on a number of factors, including keyword relevance and the size of the bid. The quality score also affects your bid, and this metric includes factors such as the quality of your landing page, your previous click-through rates, and other data. The system is complex but effective when used well. Our team can help you do just that so you can devise a PPC campaign that generates results without breaking the bank.[/vc_column_text][/vc_column][/vc_row]